A New Milestone for Chile’s Wine Industry: Chilean Wines Excelled in Japan
On June 14th the Grand Hyatt Hotel in Tokyo provided the backdrop for the latest edition of the now famous Berlin Tasting, when seventy guests—including some of Japan’s most respected wine writers and sommeliers, as well as representatives of the Asian nation’s top wine stores—blind tasted Viñedo Chadwick, Seña and Don Maximiano Founder’s Reserve in the company of reputed French and Italian wines. Read More >
The Berlin Tasting of 2004 thrust Chile’s wines into the international spotlight when a blind tasting panel of renowned European wine journalists ranked Viñedo Chadwick 2000 and Seña 2001 first and second, respectively.
The results of the latest blind tasting in Tokyo once again showed the excellence of Chilean wines, which obtained four out of five top rankings alongside Europe’s best and most traditional wineries, according to the preference of those the tasting’s participants. Also participating were distinguished wine writers from China, Hong Kong, Korea and Taiwan, who were specially invited for the occasion.
The event was moderated by Fumiko Arisaka, founder of Vinotheque magazine and organizer of this tasting, and by Steven Spurrier, one of the most respected wine journalists in the United Kingdom nowadays and a columnist for Decanter magazine.
“We are very proud of this excellent outcome in Japan, a market that holds so much potential for Chile’s wine industry. This tasting confirms the results of Berlin and reaffirms our conviction that our wines are already among the best in the world,” commented Viña Seña and Viña Errázuriz President Eduardo Chadwick, adding that “with blind tastings like these, where wine writers and wine specialists choose our Seña, Viñedo Chadwick and Don Maximiano wines from among some of the world’s most renowned appellations, we are making a contribution to the reputation of all Chilean wines.”
Shinya Tasaki (1995 World Champion Sommelier & Current President Of A.S.I.) Kazuyoshi Kogai (Past-President Of A.S.I. & Japanese Sommelier Association) Makoto Abe, Fumiko Aoki, Haruhiko Arai, William Campbell, Sandra Chan, Jeannie Cho Lee, James Devereux, Tomoko Ebisawa, Kenko Fu, Rika Fukumizu, Satoshi Goto, Chisa Hamada, Koutarou Hayama, Kouzou Honda, William Hsu Jr, Noriko Inagaki, Motoko Ishii, Tomonori Iwao, Toshimi Iwasaki, Daisuke Kawakami, Satoshi Kimijima, Natsumi Kimura, Hayato Kojima, Hiroshi Kojitani, Jong Hoon Lee, Sanghwang Lee, Kazuyuki Mori, Mitsuharu Morosawa, Kei Murata, Hisako Nagano, Kunio Naito, Katsuo Nakada, Sumiko Nakagami, Kyoko Nishino, Yasuhiro Nishiyama, Nobuske Noto, Kazumi Okabe, Kumiko Okuyama, Miyuki Osawa, Akiko Oshima, Hiromi Otani, Keiko Ozeki, Jojo Poon, Yuichi Sakamoto, Shouji Sasaki, Youichi Sato, Miyako Sato, Hiroyuki Seino, Shuji Sekimoto, Lee She-Yong, Lynne Sherriff, Kohei Shindo, Yuji Shundo, Lau Chi Sun, Toshiyuki Suzuki, Hiroshi Tagawa, Yumi Tanabe, Nobuhide Tani, Robert Temple, Satoshi Tsuboi, Naoto Uchiike, Eiji Wakabayashi, Kao Wan-Pei, Shinichi Watanabe, Akihiko Yamamoto, Kouichi Yasui, Takefumi Yoshida, Setsuko Yoshida, Xiaojuan Yuan, J.K. Whelehan.
… Errázuriz Icon wines performed much better than expected in a blind tasting alongside the finest top châteaux of France, people who were quite conservative and who had believed in the traditional way of appreciating wines would not have been able to free themselves of bias or a preconceived idea of the superiority of Bordeaux wines.
Through this tasting, many tasters who joined had an impression that Chilean wine achieved to establish a high-leveled position in Japanese market.
One anecdote that I recall from the event was how the Japanese professionals like sommeliers who have experience tasting European Ultra-Premium wines surprised themselves by giving high points to Mr. Chadwick’s wines after tasting blind. The awareness of the existence of Premium, Ultra, or Icon wines from Errázuriz… was increased among wine professionals, and not only people who attended this tasting.
The results of the Berlin Tasting had already become a hot topic in Japan… After the Tasting, Japanese sommeliers, journalists, and wine experts started to study more about Chilean wine and visit Chilean wine country. Journalists began to write about how great the Chilean wines were. Wine lovers started to purchase high-quality Chilean wines and share the goodness of the wine with their friends.
Tastings such as the Berlin Tasting have had a dramatic influence on the perception of Chilean wine on the international world stage. They are innovative and courageous as it is always a risk to put one’s wines in competition with the finest. This is certainly one of the best and most effective ways to compare like with like—Superb!
I don’t think he was expecting at all to do as well as he did, but I think having done it, it was an educational experience further than he had planned, because instead of just educating the 40 or 50 people in the room, he educated the entire world.
When Eduardo and I first discussed the concept of this blind tasting format, I told him to brace himself for disappointment, especially given the popularity of Bordeaux reds in this part of the world. I was completely wrong in my warning and I am truly surprised by the results…
Until that point only Eduardo knew what he had in his hands. Today the whole world knows… By reaching indisputable recognition in the world wine scene, Eduardo Chadwick’s wines have clearly demonstrated Chile’s tremendous vitivinicultural potential and have helped Chilean wines earn greater space and credibility in the international market.
These tastings definitely have had an impact on how many influential members of the American wine trade view Chile today. So I see them as invaluable to promoting Chile’s well- deserved image as a source for world-class wine that can sit alongside the best that the rest of the world has to offer.
One enterprising Chilean wine producer, Eduardo Chadwick of Viña Errázuriz, has managed to organise a similar evolutionary milestone for the Chilean wine industry—or at least of his own wines… at what will doubtless come to be known in the history of Chilean wine as the “Berlin Tasting”