From Berlin to the World

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Press release

Viñedo Chadwick, Seña and Don Maximiano Reasserted the World-Class of Chilean Wines in Brazil

Sâo Paulo and Río de Janeiro, in Brazil, were two further locations that were chosen to replicate the Berlin Tasting, on the 7th and 9th of November 2005 respectively, to continue the education about the quality of Chilean wine.
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Forty renowned wine specialists, including journalists, buyers and prominent wine consumers of this important market were invited to two consecutive tastings, by Eduardo Chadwick, President of Viña Errázuriz; Otávio Piva de Alburquerque, President of Expand, Brazilian importer, and Steven Spurrier, the creator of the Judgment of Paris that inspired the Berlin Tasting, who acted as the tasting’s moderator, as he had in Berlin.

Viñedo Chadwick 2000 and 2001, Seña 2000 and 2001, Don Maximiano Founder’s Reserve 2001, the French Château Margaux 2001, Château Latour 2001, Château Lafite-Rothschild 2000, and the Italians Guado Al Tasso Bolgheri D.O.C. Superiore 2000 and Sassicaia Bolgheri D.O.C. 2000 were chosen for the occasion.

The outcome of the tasting in Sao Paulo showed the same trend and the original event in Berlin the previous year. The results placed Château Margaux 2001 first, followed by Viñedo Chadwick 2000 and Seña 2001 in third place, demonstrating again the degree of development and quality levels achieved by the Chilean fine wines.

“We are very proud of this excellent outcome for the Chilean wine industry in a market as important as Brazil. This tasting confirms the Berlin results and reasserts our conviction that our wines already stand among the world’s best”, remarked Eduardo Chadwick.

He added: “with blind tastings like these, in which consumers and specialised journalists choose between our wines and those of the most famous appellations in the world, we contribute to positioning all Chilean wines in a mark of excellence and acknowledgement”.

Press Coverage

Participants

    Rui Alves, Edécio Armbruster, Arthur Azevedo, Suzana Barelli, Ernesto Bernardes, Maurice Bibas, Ricardo Bohn Gonçalves, Luiz Gastão Bolonhez, José Luiz Borges, Jorge Carrara, Ricardo Castilho, Armando Coelho Borges, Alexandra Corvo, Cristiana Couto, J.A. Dias Lopes, Ennio Federico, Patrícia Ferraz, Colbert Fonseca, Renato Frascino, Saul Galvão, Roberto Gerosa, Sergio Inglez De Souza, Jorge Lucki, Manoel Luz, Renato Machado, Josimar Melo, Carlos Moura, Regina Neves, Daniel Pinto, Luciano Ribeiro Guilherme Rodrigues, Didú Russo, José Maria Santana, Cristobal Serra, Dario Taibo, Mario Telles Jr, Eduardo Viotti.

Sao Paulo

7 November 2005 Empório Santa Maria
HOST
  • Steven Spurrier, Otávio Piva De Albuquerque, Eduardo Chadwick
The Result
  1. 1- Château Margaux 2001
  2. 2- Viñedo Chadwick 2000
  3. 3- Seña 2001
  4. 4- Château Latour 2001
  5. 5- Seña 2000
  6. 6- Viñedo Chadwick 2001
  7. 7- Don Maximiano 2001
  8. 8- Guado Al Tasso 2000
  9. 9- Château Lafite-Rothschild 2000
  10. 10- Sassicaia 2000

Expert Opinions

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  • Until that point only Eduardo knew what he had in his hands. Today the whole world knows… By reaching indisputable recognition in the world wine scene, Eduardo Chadwick’s wines have clearly demonstrated Chile’s tremendous vitivinicultural potential and have helped Chilean wines earn greater space and credibility in the international market.

    Jorge Lucki, Brazilian Wine Journalist and Columnist for Valor Econômico de Sao Paulo, October 2013
  • The lesson for the consumer is to never let the price or label of a wine fool you.

    Arthur De Azevedo, President of The Brazilian Association of Sommeliers, November 2005
Opinions
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  • I don’t think he was expecting at all to do as well as he did, but I think having done it, it was an educational experience further than he had planned, because instead of just educating the 40 or 50 people in the room, he educated the entire world.

    Steven Spurrier, Consultant Editor to Decanter & Chairman of Decanter World Wine Awards, United Kingdom, October 2013
  • When Eduardo and I first discussed the concept of this blind tasting format, I told him to brace himself for disappointment, especially given the popularity of Bordeaux reds in this part of the world. I was completely wrong in my warning and I am truly surprised by the results…

    Jeannie Cho Lee MW, First Asian Master of Wine, Contributing Editor Decanter Asia, Co-Chair of DAWA, Author, Wine Consultant & Educator, November 2011
  • Until that point only Eduardo knew what he had in his hands. Today the whole world knows… By reaching indisputable recognition in the world wine scene, Eduardo Chadwick’s wines have clearly demonstrated Chile’s tremendous vitivinicultural potential and have helped Chilean wines earn greater space and credibility in the international market.

    Jorge Lucki, Brazilian Wine Journalist and Columnist for Valor Econômico de Sao Paulo, October 2013
  • These tastings definitely have had an impact on how many influential members of the American wine trade view Chile today. So I see them as invaluable to promoting Chile’s well- deserved image as a source for world-class wine that can sit alongside the best that the rest of the world has to offer.

    Josh Raynolds, Wine Critic to Steven Tanzer’s International Wine Cellar, USA, December 2013
  • One enterprising Chilean wine producer, Eduardo Chadwick of Viña Errázuriz, has managed to organise a similar evolutionary milestone for the Chilean wine industry—or at least of his own wines… at what will doubtless come to be known in the history of Chilean wine as the “Berlin Tasting”

    Jancis Robinson MW, “Chilean Wine Grows Up” Financial Times UK, ft Weekend Magazine, February 14, 2004